“靠北” pays homage to the Hokkien curse kao peh, literally translating to “cry father.”
Once a coarse insult, the phrase evolved into a modern catch-all for ranting, complaining or venting about life’s nonsense.
Paired with a compass pointing north (靠北 = “toward the north”), the design blends linguistic humor with visual metaphor — a reminder that even when we’re frustrated, we still somehow find direction.
Designed by C:)n’t
