“超级白” hides a Hokkien curse beneath detergent branding — a phonetic wink at “chao ji bai”.
The design borrows from old-school Chinese detergent aesthetics, complete with overpromising slogans, cheerful colors and mock product labels.
It also riffs on the notion that frequent washing keeps both garments and bodies looking and smelling fresh.
Designed by C:)n’t
